THE IMPACT OF PACKAGING ON CONSUMERS AND RETAILERS

The packaging of a product plays a role in the first physical interaction whenever a consumer walks into a store to buy stuff for themselves. The packaging of a product is what a consumer sees, feels, reads, and handles even before a consumer makes the decision of buying it.

Packaging has a strong role in telling how a product gets noticed when on the shelf and how it ultimately gets purchased.

Companies these days are increasing their work and focusing on the design of a package. They are working day in and day out for making their product stand out in the best possible way by spending more and more time on the product packaging design. Many high-end cosmetic brands go for custom packaging because they want their product to sell more and grab more attention.

According to a leading qualitative and quantitative research hosted by Datamonitor for the consumer packaged-boxes industry

Work on Differentiating Products

Brand owners nowadays are very well aware of the fact that a well-to-do and functional package adds considerable value in hanging a consumer’s perception about the brand and helps them with the buying decision in the retail world. It helps with various factors associated with the brand such as communication. And support in product placing, and does wonders in helping a product stand out when placed on the shelf.

Let us just take Apple, for example, just look at all the packaging it provides for its product. The packaging is just as sleek and fun as the product it protects. Or like different famous companies’ squeezable baby food packs. They get you free from the hassle of using a spoon and make your life easier as it provides a less messy way of feeding a baby. Clever isn’t it? Packaging is the driving force that can make your product reach new heights if placed correctly

A customer whose out at a store for some impulse shopping would grab the product that has the most attractive-looking packaging. That is what packaging does to buyers. In the retail world. The shape, color, typography, material, and design of the product matter a lot in drawing buyers’ attention of the buyers . And communicating with them, and providing them with the knowledge of what the product is really about.

The Security of the Product Depends on it

Almost millions and billions of dollars loss each year through different brand owners and retailers. As the result of product damage. A good package not only helps save a product from being damaged but also works as a protecting shield for them. The basic purpose of good packaging is to protect the product inside but along with that the product should be stronger to withstand any damage caused while shipping or placing. Many consumers are a victim of buying a damaged product. So, when they go shopping the next time, they’ll look for a perfect product and push the damaged one aside. Of course, no one would pay for a damaged product to take home.

But there is another very important thing you should jot down right now. Good and secure packaging does not mean you should overdo it. Overdoing packaging makes a customer annoyed and caused stress while opening it. And remember an annoyed consumer will never come again for the same brand that overdoes their packaging. Instead, an annoyed consumer can cause negative marketing.

All that your packaging needs is to be presentable looking, and it should be designed in such a way that it communicates effectively with the sustainable aspects of the product and the package itself.