Content writing services are one of the lucrative services in this content driven world. When newbies step on to provide content writing services, they look up on the internet for things like, “content writing basics”, “quotes on content writing” etc. In this blog, we’ll see 10 quotes on content writing you should know if you want to be a master in providing content writing services.
“Content is king.” – Bill Gates
So, I’m sure you’ve listened to this quote more than 100 times. Still it holds immense value in your career if you are looking to provide content writing services. Content drives the emotion of your audience and turns them into your buyers. So, if you make it great, it will help you reap results.
“Either write something worth reading or do something worth writing about.” – Benjamin Franklin
I couldn’t agree more with this quote by Benjamin Franklin. When you are creating content, you should put yourself into the reader’s shoes. You should always ask yourself: “Is it adding value to my audience? Will they learn something by reading this? Is it worth reading?” Only then you’ll be able to create a piece you are proud of. And by practising this, you’ll eventually become one of the best people in the industry of content writing services. So see, just by asking some questions to yourself you are able to write something worth reading and be someone worth writing about. Isn’t it a win-win situation?
“The creative process is fueled by divergent thinking — a breaking away from familiar or established ways of seeing and doing.” — The Innovator’s Toolkit, Harvard Business Essentials
Content writing is indeed a creative process. So, while writing the content you have to see what are you doing differently? What exactly is your USP which no one else is doing? For this, you have to form your opinion on the topic you are writing and question it from different directions. Keep it if it’s inarguable and if not, discard. That’s how you break the familiar and stand out.
“Why waste a sentence saying nothing?” – Seth Godin
This is going to be the most important quote in your content writing career. Suppose you are writing a blog. Don’t include a sentence unnecessarily. Always ask “why?” If you get a satisfactory answer, keep it. If you don’t, delete. The bottomline is every sentence you write in a piece of content should carry some message, should be educating and should have a purpose.
“Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.” Leo Burnett
Let’s face it, most people are not ready to read over-complex content that they can’t comprehend. It’s a wrong notion that if you want to write something good, it has to contain hard to spell words from the Oxford dictionary. Most of the time, simplest things leave a long lasting impression that tough things are not able to. So, whatever content you are writing, keep it simple, memorable and readable. That’s the holy grail if you want to provide the best content writing services.
“Stop selling. Start helping.” – ZigZiglar
Your content is for selling your product and services. That’s true. But your content shouldn’t sound salesy just because of that. Don’t write content to just sell. Keep the intention to help people, your product will be sold on its own. You can entice more audience by helping them than you could just by trying to sell. So, be helpful, don’t be salesy.
These were some quotes you need to know if you want to provide content writing services. Hope you enjoyed it.
Best of luck!